OpenAI Ads

Field notes on advertising inside ChatGPT — what the OpenAI Ads API exposes, what it withholds, and how to work it.

OpenAI Ads has no device targeting: you can’t run desktop-only
OpenAI Ads targets by geography only — country, region, and DMA. There is no device dimension in campaign targeting, so you can't restrict delivery to desktop or exclude mobile. Device exists only as a reporting segment: you can see the split, but you can't act on it. Why the switch is missing and what to do instead.
Updated July 21, 2026
OpenAI Ads has no search-terms report: you can’t see which prompt triggered your ad
OpenAI Ads exposes no prompt or query data. The insights API segments only by product, country, and device — there is no search-terms report and no way to read the ChatGPT conversation that surfaced your ad. What you get instead, why the query layer doesn't exist, and how to optimize when the trigger is invisible.
Updated July 21, 2026