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Adjar is the Google Ads control layer for AI agents. Your account becomes plain-text config the agent can read and change for you. It drafts the edit, you review the before-and-after, and Adjar applies it. Nothing goes live until you say so.

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Why it exists

The Google Ads console was built for human clicks. That’s why your AI agent can’t help with paid search the way it already helps everywhere else — it has no way to work a console. Adjar gives the agent something it can work: plain text. Your campaigns, keywords, budgets, and creatives become files the agent reads and edits. Your daily performance report sits right next to them, so the agent can see what’s working, spot what’s wasting spend, and propose the next fix on its own. Without Adjar, an AI agent can't work the click-based Google Ads console. With Adjar, the agent reads and edits plain-text config and the change flows to Google Ads.

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Your account as config

Everything Adjar works with lives as plain-text files in your repo. Your campaigns, ad groups, keywords, budgets, and creatives become TOML config; your performance reports sit right beside them as Markdown. Because both are just files, any AI agent can read the full account and how it’s performing — then edit the config to propose the next change.

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The loop

Adjar runs on one short loop you stay in control of.
  1. Ask. Tell the agent what you want in plain language — “cut the keyword that’s burning spend.” It reads the report and the config, then drafts the change.
  2. Review. See the full plan as a before-and-after: what changes, where, and how much. Nothing happens yet.
  3. Apply. Approve, and Adjar pushes the change to Google Ads. Every change is logged and fully reversible.
  4. Measure. The next report comes back and becomes your next ask.

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Who it’s for

Growth Marketers

Run paid search as a team of one. The agent reads daily reports and drafts the fixes; tuning that took days ships in minutes.

Marketing Agencies

One workflow across every client. Launch new accounts from a proven playbook instead of rebuilding from scratch.

Heads of AI

Extend AI to the last holdout. Ads stop being the one team that can’t use agents, with review and rollback built in.

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Why plain text changes everything

Your agent can actually use it

Agents read and edit text reliably; a console of clicks defeats them. Plain text is what makes an agent useful at all.

It scales past clicking

Change 200 campaigns with one find-and-replace, not 200 rounds of clicking. Clone what works into a new market in seconds.

Every change is tracked and reversible

Every change is saved as a revision, so your whole account carries a version history — like code. Review the before-and-after before it ships, then revert to any earlier version if one goes wrong.

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Get started

Quick Start

Get your account into Adjar in under 10 minutes.